Week 1 — Foundation & First Contact
This week is about building your prospect list, getting your free offer assets ready, and sending your first batch of outreach. Goal: 100 prospects identified, 30–40 first messages sent, first replies coming in.
Week 1 Progress
0 / 7 days started
Day 1
Prep Your Weapons — Free Offer + Prospect List
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Record a 3–4 min Loom video titled: "Quick audit of your sales funnel — 3 things leaking revenue right now." Show a real funnel screen (use a dummy or a past client's with no names). Make it feel like you're just showing them something useful, not pitching.
Write a 1-page PDF (Google Doc is fine) titled: "The 5-Point Funnel Audit Checklist for Coaches & Service Businesses." This is your free lead magnet. Keep it simple — 5 bullet points with your commentary. Attach your website link at the bottom.
Open LinkedIn Sales Navigator or LinkedIn search. Search: Job Title = "Business Coach", "Health Coach", "Consultant", "Agency Owner", "Founder". Filter by: US, UK, or Canada. Add 50 names to a Google Sheet with: Name, Profile URL, Platform, Status = "Yet to reach out."
Go to Facebook Ads Library → Set country to United States → Search keywords like "coaching program", "get clients", "scale your business." Find 10–15 coaches or agencies running ads. Note their name, IG/LinkedIn handle, and the product they're selling. Add to your sheet.
Go to Instagram. Search TikTok-style: look up "how to get clients as a coach" or "email marketing for coaches." Find accounts with 5k–100k followers actively selling something. Note 10 of them. Add to sheet.
Psychology note: The free offer is not a pitch. It is social proof of expertise. The Loom video makes you real — a real person who knows what they're doing. Do it once, reuse it many times.
Day 2
LinkedIn First Contact — 20 Connection Requests
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Send 20 personalised LinkedIn connection requests today. Look at each person's profile for 60 seconds before sending. Use the script below. Do NOT send the same message to all 20. Change the name and one detail per message.
Mark each one in your sheet as "Connection Sent – [date]."
Add 30 more people to your prospect sheet so you always have a pool ready.
LinkedIn Connection Request Note (300 chars max)
Hey [First Name] — came across your profile and what you're building with [their coaching niche or business] caught my eye. I work with coaches and consultants on their growth infrastructure — funnels, automation, and marketing systems. Would love to connect and share something useful.
Variation — if they have a specific content post visible
Hey [First Name] — saw your post about [topic they posted about] and it resonated. I help coaches and service businesses build the systems that let them grow without burning out — funnels, CRM, automation, the full stack. Would love to connect.
Rule: Never pitch in the connection request. The only goal of this message is to get accepted. That's it. Once they accept, you move to the follow-up sequence.
Day 3
Instagram Cold DM — 15 Video Intro DMs
Loom
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Pick 15 coaches/agency owners from your IG prospect list. Spend 5 minutes per person: look at their bio, latest 3 posts, link in bio. Find ONE specific thing you could improve or build for them.
Record a 45–55 second video for 3 of the best prospects (high-engagement accounts). Use the Loom/camera framework below. Send it as a DM video.
For the other 12, send the text DM script below. Vary the specific observation per person.
Mark all 15 in your tracker as "DM Sent – [date]."
Instagram DM — Text Version (Suggestive, Not Salesy)
Hey [Name] — hope things are going well on your end.
Not here to pitch you anything. I was going through your page and noticed you're driving a good amount of attention to [what they do — e.g. your coaching program / your offers / your content].
Quick thing I noticed — [specific observation: e.g. your link in bio goes straight to a homepage with no clear CTA / your DM replies look manual — you could automate the warm-up sequence / your checkout has no upsell or retention flow].
I've fixed this exact thing for other coaches and it usually adds meaningful revenue without changing anything else they're doing.
Happy to put together a quick Loom showing exactly what I'd do — just let me know and I'll send it over. No strings attached.
Either way, keep doing what you're doing — the content is solid.
Video DM Script (say this on camera, 45–55 sec):
"Hey [Name], I'm Dayo — I help coaches and agencies build the growth systems behind their business. Quick heads up — I was going through your page and noticed [specific thing]. I've built something similar for [vague reference — a coach in the US I work with] and it moved their numbers pretty fast. I'd love to put together a short Loom showing exactly what I'd change — takes me 5 minutes to make, could save you a lot of time. Just reply here and I'll send it over. No obligation at all."
"Hey [Name], I'm Dayo — I help coaches and agencies build the growth systems behind their business. Quick heads up — I was going through your page and noticed [specific thing]. I've built something similar for [vague reference — a coach in the US I work with] and it moved their numbers pretty fast. I'd love to put together a short Loom showing exactly what I'd change — takes me 5 minutes to make, could save you a lot of time. Just reply here and I'll send it over. No obligation at all."
Day 4
LinkedIn Follow-Up + New Connections
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Check who accepted your Day 2 connection requests. For everyone who accepted, send the first follow-up message below within 24 hours of them accepting.
Send 20 more new connection requests today — new prospects from your sheet.
Update your tracker: move accepted contacts to "Connected – Follow-up Sent."
LinkedIn Message #1 — After They Accept (Send same day or next day)
Hey [First Name] — appreciate you connecting.
Quick question — are you actively working on getting more qualified leads into your business right now, or is that something you've got handled?
Reason I ask is I put together a free audit checklist specifically for coaches and service businesses — covers the 5 most common places funnels leak revenue. It's short, practical, and a few people have found it genuinely useful.
Happy to send it over — just reply with "yes" and I'll drop it straight in here.
Either way, no pressure — hope the week's going well.
Why this works: It opens with a curiosity question (makes them think about their own business), then offers something free before asking for anything. This is the exact "YES or NO" framework from the LinkedIn guide — low friction, high response rate.
Day 5
Cold Email — 15 Decision-Makers
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Pick 15 qualified prospects from your Ads Library list or LinkedIn. Find their email using hunter.io (free: 25 searches). Target: founder, CMO, or CEO of coaching or agency businesses.
Send the cold email below to each person. Personalise lines 1–2 per person. Do not copy-paste identically.
Log all emails in tracker: "Email Sent – [date]."
Cold Email — Subject Line Options (test both)
Option A: Quick thing I noticed about [their business name]'s funnel
Option B: [First Name] — I think your funnel is leaking clients
Option C: Built something for [competitor or similar coach] — thought you'd want to see it
Cold Email Body
Hey [First Name],
I was going through [their website / their funnel / their ads] and noticed a few things that are likely costing you qualified leads — not because your offer is weak, but because of how the system behind it is set up.
I build full-stack growth infrastructure for coaches and service businesses — strategy, funnels, CRM automation, ad systems, the whole thing. I recently helped a wellness coaching brand hit 70%+ email open rates and a 22% show-up rate on sales calls using a GoHighLevel nurture setup. And an e-commerce brand went from $5/day in ad spend to consistent $1.5k weeks in 90 days using the retargeting systems I built them.
I put together a free homepage demo and funnel audit specific to businesses like yours. It takes me about an hour to build and shows you exactly what I'd change and why. No charge. You can use it whether we work together or not.
Want me to put one together for [their business name]?
Just reply with "yes" and I'll get started — usually have it ready within 48 hours.
— Dayo Adeniran
Scale With Fortechnet
scalewithfortechnet.com/portfolio
Day 6
Deliver Free Audits — Build Loom Videos
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For anyone who replied "YES" on LinkedIn or Instagram — record a personalised 3–5 min Loom for them. Open their website/funnel on screen. Talk through exactly what you see, what's working, and what 2–3 things you would change. Be specific.
Send the Loom link using the message below. Do not pitch yet — just deliver value and open a door.
Continue sending new outreach: 10 more LinkedIn connections + 10 more IG DMs.
Message When Sending the Free Loom/Audit
Hey [Name] — here you go!
[Loom link]
Kept it under 5 minutes. Covered [briefly name 2–3 things you talked about in the Loom].
If any of that sparks questions — or if you want me to show you what the actual build would look like for your business — I'm happy to jump on a quick call. No hard sell, just a conversation.
You can book directly here: [your Calendly link]
Either way, hope it's useful.
Loom Audit Structure (4 minutes):
0:00 – 0:30 → "Hey [Name], I'm Dayo. I build growth systems for coaches and service businesses. I spent some time going through your setup and wanted to show you what I found..."
0:30 – 1:30 → "First thing: your landing page headline. Right now it says [X]. The issue is [problem]. What I'd change it to is [specific direction]."
1:30 – 2:30 → "Second: your follow-up sequence. After someone opts in, here's what happens — [show it]. Here's what most coaches are missing at this step..."
2:30 – 3:30 → "Third: [third specific observation — CRM, ads, checkout, etc.]"
3:30 – 4:00 → "Anyway — this is exactly the kind of thing I build. Happy to show you what the full system would look like if you're curious. No pressure."
0:00 – 0:30 → "Hey [Name], I'm Dayo. I build growth systems for coaches and service businesses. I spent some time going through your setup and wanted to show you what I found..."
0:30 – 1:30 → "First thing: your landing page headline. Right now it says [X]. The issue is [problem]. What I'd change it to is [specific direction]."
1:30 – 2:30 → "Second: your follow-up sequence. After someone opts in, here's what happens — [show it]. Here's what most coaches are missing at this step..."
2:30 – 3:30 → "Third: [third specific observation — CRM, ads, checkout, etc.]"
3:30 – 4:00 → "Anyway — this is exactly the kind of thing I build. Happy to show you what the full system would look like if you're curious. No pressure."
Day 7
Week Review + Follow-Ups + Scale What's Working
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Open your tracker. Update every lead status. Mark: Yet to reach out / Cold (no response) / Warm (responded but no call booked) / Hot (call booked or actively interested).
Send follow-up messages to everyone who replied "warm" — use the follow-up script below.
For anyone cold (no response, message opened), send one more message using the re-engagement script.
Add 30 new prospects to your sheet. You should now have 100+ in your tracker.
Note: which platform gave you the most replies this week? Double down on that in Week 2.
Warm Follow-Up (they replied but went quiet)
Hey [Name] — just circling back on this.
I know things get busy. Wanted to check if you got a chance to look at the [audit / Loom / checklist] I sent over?
I've been thinking about your setup and have one more specific idea I think would be useful for you — something I haven't included in the free audit. Happy to share if you're interested.
Just let me know — even a quick "yes" works.
Re-engagement for Cold Leads (no reply, seen your message)
Hey [Name] — no worries if this isn't the right time. Totally understand.
If you'd prefer I stop reaching out, just let me know and I'll leave you alone — no hard feelings at all.
But if there's ever a point where you're looking at fixing the systems behind your business — funnels, automation, ads — I'd love to be the person you call.
Hope things are going well.
Week 2 — Nurture, Convert & Close
This week you turn warm leads into discovery calls and discovery calls into clients. You also add 100 new prospects to keep the pipeline full for the next cycle. Target: 5 signed clients by end of Day 14.
Week 2 Progress
0 / 7 days started
Day 8
Scale Outreach — 30 New Contacts Across All Channels
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Send 10 new LinkedIn connections — use connection request script from Day 2.
Send 10 new Instagram DMs — use the IG text script from Day 3, with fresh personalised observations.
Send 10 new cold emails — use the email template from Day 5, with new subject line variations.
For all LinkedIn people who accepted last week and received the free offer — send a value-add follow-up using the script below (not another pitch — a useful insight).
LinkedIn Value-Add Follow-Up (for warm leads from Week 1)
Hey [Name] — hope you're having a good week.
Came across something and thought of you. Most coaches I talk to don't realise that the single biggest drop-off in their funnel happens between the opt-in and the first follow-up email — usually because the first email is too generic.
I put together a quick example of the exact email sequence structure I use for clients — the one that helped one coach hit 70% open rates. Happy to share it if useful.
Just reply "yes" and I'll send it over.
Day 9
Discovery Call Prep + Book Calls From Warm Leads
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Make sure your Calendly is set up with a 30-minute "Strategy Session" slot. The title should be: "Growth Audit Call — Scale With Fortechnet." Add 2–3 qualifying questions in the booking form (e.g. "What's your monthly revenue?", "What's your biggest growth challenge?").
For all "warm" leads in your tracker — anyone who replied, clicked, or engaged — send the call invitation script below.
Continue 30 new outreach contacts (10 per platform).
Call Invitation — To Warm Leads (LinkedIn or IG)
Hey [Name] — based on what you shared and what I've seen in your setup, I think there are some real levers we haven't talked about yet.
I do a free 30-minute growth audit call for a small number of businesses each month — we go through your current setup, I show you exactly where the gaps are, and we map out what the ideal system would look like for you.
No pitch, no pressure. Just a practical conversation. If you get nothing useful out of it, you've lost 30 minutes. If it's useful, it might change how you approach growth this quarter.
Would you be open to it? Here's my calendar if so: [Calendly link]
If timing doesn't work, no worries — happy to keep it async.
Day 10
Run Discovery Calls + Send Proposals
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Run any calls booked. Use the discovery call structure below. Turn on camera. Good background. Be direct and confident — you are the expert.
Within 2 hours of each call: send a personalised follow-up email summarising what you discussed and including a mini proposal. Use the template below.
Continue new outreach: 30 contacts across platforms.
Discovery Call Structure (30 minutes)
Min 0–5: Build rapport. Ask: "How did you get into [their niche]? What does the business look like right now?"
Min 5–12: Diagnose. Ask: "Where are most of your clients coming from right now? What's the biggest gap between where you are and where you want to be?"
Min 12–20: Show expertise. Say: "Okay, based on what you've described — here's what I'm seeing. [Walk through 2–3 problems you spotted + what the solution looks like at a high level.] I've built this exact type of system for [reference result]."
Min 20–27: Position the offer. Say: "What I'd do for you specifically is [brief outline]. The way I work is [explain your process — strategy → design → build → marketing infrastructure]. This isn't a template or a quick fix. It's built for your business."
Min 27–30: Next step. Say: "I'll send you a summary after this call with exactly what I'd recommend and what it would take to build it. From there you can decide if it makes sense to move forward."
Post-Call Email (Send Within 2 Hours)
Subject: What I'd build for [their business name] — summary from our call
Hey [Name],
Enjoyed the conversation today. Here's a summary of what we covered and what I'd recommend as next steps.
What I observed:
[2–3 specific problems you identified — be concrete]
What I'd build:
[Brief description of what you'd actually create — e.g. "A GoHighLevel funnel with a 7-email nurture sequence, an automated booking system, and a retargeting ad structure tied to your current audience."]
Expected outcome:
Based on similar builds, businesses like yours typically see [reference a result — e.g. a meaningful increase in booked calls and a significant reduction in manual follow-up work] within the first 60–90 days.
Investment:
[Your price — don't apologise for it. State it clearly.]
I'm taking on 2–3 new clients this month. If this feels like a fit, here's how to move forward: [payment link or next step].
Happy to answer any questions — just reply here.
— Dayo
Scale With Fortechnet
scalewithfortechnet.com/portfolio
Day 11
Handle Objections + Referral Outreach
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For anyone who received a proposal and hasn't replied: send the objection-handling follow-up below.
Identify 5 related service providers (web designers, copywriters, marketing consultants, VA agencies) on LinkedIn or IG. Reach out about an affiliate arrangement — you refer to each other.
Continue new outreach: 20 contacts today.
Post-Proposal Follow-Up (They Went Quiet)
Hey [Name] — just following up on what I sent over.
Totally understand if the timing or the investment isn't quite right. I'd rather you tell me than us both wonder.
If there's a specific concern — budget, timeline, what's actually included, anything — I'm happy to talk through it. Sometimes there's a leaner version that makes more sense as a starting point.
Either way, if it's a no, that's genuinely fine — just let me know so I can stop following up and not waste your time.
Affiliate Outreach — To Related Service Providers
Hey [Name] — love what you're building with [their business/service].
Quick thought — I build growth infrastructure for coaches and service businesses: funnels, automation, ad systems, CRM, the full stack. I regularly have clients who need [their service — e.g. copywriting / web design / VA support], and I'm always looking for people I can confidently refer them to.
Would you be open to a simple referral arrangement? We send each other clients when it's a fit. Happy to jump on a quick call to see if there's an overlap.
No pressure — just thought it was worth asking.
Day 12
Push for Closes — Custom Demos for Hot Leads
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For your 3–5 hottest leads (people who have engaged, asked questions, or booked calls): build a custom 1-page demo. This is what you offered as the free "on-brand homepage demo." Use their actual branding/colours. Make it real. Send it to them unsolicited as a surprise — it almost always gets a response.
Record a short Loom (2–3 min) walking through the demo you built for them. Show the Loom in the email below.
Continue new outreach: 20 contacts today.
Demo Delivery Email / DM — Surprise Custom Demo
Hey [Name] — I went ahead and built something for you.
I know you haven't committed to anything and I'm not asking you to. I just think this is a better way to show you what I mean than telling you.
[Loom link]
It's a 2-minute walkthrough of what your homepage / funnel / system could look like. I used your brand colours and built it around your actual offer.
If you want to talk about what it would take to build the full version — I'm ready. If not, it's yours to keep and share with your team.
Either way — hope it's useful.
Why this closes deals: You are doing the work before being paid. This builds trust faster than any proposal because it proves competence in a way words can't. The prospect psychology is: "This person built something for me for free — imagine what they'd build if I paid them."
Day 13
Final Follow-Up Push — Close Open Loops
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Go through your full tracker. Every lead who hasn't been followed up on in 5+ days — send a follow-up today. Use the final follow-up script below.
For anyone who opened your demo or Loom but didn't respond — send the "did you get a chance to look?" message.
Send 20 new outreach messages — you should now have 200+ contacts in your pipeline. The goal is to always have new people entering the top of the funnel.
Final Follow-Up — All Channels (Day 13 sweep)
Hey [Name] — last message from me on this.
I don't want to keep showing up in your inbox if this isn't useful. So I'll make this simple:
If you're open to a conversation about what better systems could do for your business — even just a 20-minute chat — let me know and I'll make it happen fast.
If not, no hard feelings at all — I genuinely wish you well with what you're building.
Either way, let me know so I know where we stand.
Day 14
Close Day + Pipeline Review for Week 3
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Run any final calls booked. Push to close. If they're ready, ask for payment today. Say: "I can get started this week if we confirm today — I have two other people in the pipeline and I want to make sure you get priority attention."
Review your full tracker. Count: total contacted, total replied, total calls booked, total clients closed. These are your numbers for next cycle.
For leads who are warm but not yet closed — add them to a "Week 3 follow-up" list. They are not lost. Many clients close in week 3 or 4.
Post one piece of content on LinkedIn or Instagram today. Talk about a result you created, a lesson from a client build, or a system insight. This is your inbound machine starting. One post per week is enough to start.
Content Post (LinkedIn / Instagram Caption)
I helped a wellness coach go from cold leads to 70%+ email open rates and a 22% show-up rate on sales calls.
No paid ads. No complicated tech stack.
Just a properly built GoHighLevel nurture system that responded to how leads actually behaved — not a generic drip sequence that fires regardless of what they do.
The difference was in the logic: if someone opened email 2 but didn't click, they got a different message than someone who clicked but didn't book. Simple. But most coaches never build this.
If your email sequence is sending the same thing to everyone, you're leaving money in your inbox.
Happy to audit yours — just drop a comment or DM me.
Remember: 5 clients in 14 days is aggressive but achievable. If you've hit 3, you're winning. The pipeline you've built doesn't stop — keep the same system running in Week 3 and you'll close the rest.
All Scripts — Quick Reference
Every script in one place. Copy directly into LinkedIn, Instagram, or email. Always personalise the highlighted fields before sending.
LinkedIn
LI-01Connection Request Note
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Connection Note (Under 300 chars)
Hey [First Name] — came across your profile and what you're building with [their niche/business] caught my eye. I work with coaches and consultants on their growth infrastructure — funnels, automation, and marketing systems. Would love to connect and share something useful.
LI-02First Message After Accepting
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First DM — Free Offer
Hey [First Name] — appreciate you connecting.
Quick question — are you actively working on getting more qualified leads into your business right now, or is that something you've got handled?
Reason I ask is I put together a free audit checklist specifically for coaches and service businesses — covers the 5 most common places funnels leak revenue. Short, practical, and a few people have found it genuinely useful.
Happy to send it over — just reply with "yes" and I'll drop it straight in here.
Either way, no pressure — hope the week's going well.
LI-03Value Follow-Up (Week 2)
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LinkedIn — Value Add Follow-Up
Hey [Name] — hope you're having a good week.
Came across something and thought of you. Most coaches I talk to don't realise that the single biggest drop-off in their funnel happens between the opt-in and the first follow-up email — usually because the first email is too generic.
I put together a quick example of the email sequence structure I use for clients — the one that helped one coach hit 70% open rates. Happy to share it if useful.
Just reply "yes" and I'll send it over.
Instagram
IG-01Cold DM — Text Version
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Instagram Cold DM
Hey [Name] — hope things are going well on your end.
Not here to pitch you anything. I was going through your page and noticed you're driving a good amount of attention to [their offer/content/program].
Quick thing I noticed — [specific observation about their funnel, IG bio link, CTA, DM automation, etc.].
I've fixed this exact thing for other coaches and it usually adds meaningful revenue without changing anything else they're doing.
Happy to put together a quick Loom showing exactly what I'd do — just let me know and I'll send it over. No strings attached.
Either way, keep doing what you're doing — the content is solid.
Email
EM-01Cold Email
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Cold Email Full Template
Subject: Quick thing I noticed about [business name]'s funnel
Hey [First Name],
I was going through [their website/funnel/ads] and noticed a few things that are likely costing you qualified leads — not because your offer is weak, but because of how the system behind it is set up.
I build full-stack growth infrastructure for coaches and service businesses — strategy, funnels, CRM automation, ad systems, the whole thing. I recently helped a wellness coaching brand hit 70%+ email open rates and a 22% show-up rate on sales calls using a GoHighLevel nurture setup. And an e-commerce brand went from $5/day in ad spend to consistent $1.5k weeks in 90 days using the retargeting systems I built them.
I put together a free homepage demo and funnel audit specific to businesses like yours. It takes me about an hour to build and shows you exactly what I'd change and why. No charge. You can use it whether we work together or not.
Want me to put one together for [business name]?
Just reply with "yes" and I'll get started — usually have it ready within 48 hours.
— Dayo Adeniran
Scale With Fortechnet
scalewithfortechnet.com/portfolio
Closing & Conversion
CL-01Call Invitation
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Discovery Call Invitation
Hey [Name] — based on what you shared and what I've seen in your setup, I think there are some real levers we haven't talked about yet.
I do a free 30-minute growth audit call for a small number of businesses each month — we go through your current setup, I show you exactly where the gaps are, and we map out what the ideal system would look like for you.
No pitch, no pressure. Just a practical conversation. If you get nothing useful out of it, you've lost 30 minutes. If it's useful, it might change how you approach growth this quarter.
Would you be open to it? Here's my calendar if so: [Calendly link]
CL-02Post-Call Follow-Up Email
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Post-Call Summary + Proposal Email
Subject: What I'd build for [business name] — summary from our call
Hey [Name],
Enjoyed the conversation today. Here's a summary of what we covered and what I'd recommend.
What I observed:
[2–3 specific problems — be concrete]
What I'd build:
[Specific description of the system you'd create for them]
Expected outcome:
Based on similar builds, you'd likely see [result reference] within 60–90 days.
Investment:
[Your price — stated clearly]
I'm taking on 2–3 new clients this month. If this feels like a fit: [payment link or next step]
— Dayo
Scale With Fortechnet
scalewithfortechnet.com/portfolio
Lead Tracker — Status Guide
Copy this structure into Google Sheets. Update it daily. This is your pipeline. Without this, you lose 30% of potential clients just from forgetting to follow up.
Lead Status Definitions
| Status | What it means | Next action |
|---|---|---|
| Yet to reach out | Prospect found, logged, not yet messaged | Send first message within 48 hrs |
| Cold | Message sent, no reply in 72+ hrs | Send 1 more follow-up, then move on |
| Warm | Replied, showed interest, no call yet | Send call invitation within 24 hrs |
| Hot | Call booked or proposal sent | Show up, close, follow up fast |
| Client | Paid. Work started. | Over-deliver. Ask for a testimonial and referral on Day 30. |
Google Sheet Columns to Create
Name · Platform (LI/IG/Email) · Profile URL · Niche · Date First Contacted · Message Sent · Status · Last Follow-Up Date · Notes · Call Booked (Y/N) · Proposal Sent (Y/N) · Client (Y/N)
Daily routine (30 minutes): Morning → Update tracker, mark new statuses. Then → Send today's outreach. Evening → Follow up on warm leads. That's it. Consistency over volume.